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drymix.info Industry Directory: Good Descriptions (examples):

For a Cellulose Ether Manufacturer, listed in category
Directory Start > Raw Materials > Additives > Rheological Additives > Cellulose Ethers

"Producer of several water-soluble cellulose ether types such as methylcellulose (MC) , methylhydroxyethylcellulose (MHEC), methylhydroxypropylcellulose (MHPC) , hydroxyethylcellulose (HEC), hydroxyethylcarboxymethylcellulose (HECMC) , pure and technical carboxymethylcellulose (CMC) and technical carboxymethylhydroxyethylcellulose (CMHEC). Trade names: XXX, YYY, ZZZ."

For a concrete analyzing software, listed in category
Directory Start > Software

"Freeware program for calculation of concrete temperature, heat of hydration, strength development, amount of water evaporating from concrete surface, formwork pressure."

For an online publication, listed in category
Directory Start > Publications

"Electronically published papers focussing on concrete technology (fresh and hardened concrete, raw materials, structures, failure mechanisms, durability). The full-text for the first four issues is freely available."

For a distributor of pigments and other coatings additives, listed in category
Directory Start > Raw Materials > Additives > Pigments

"Distributor of pigments and pigment preparations: Carbon black, titanium dioxide, azo pigments, cadmium pigments, cerium pigments, manganese violet, organic pigments, phthalocyanine pigments, ultramarine pigments. Region: BeNeLux States."

drymix.info Industry Directory: Basic Rules for Descriptions:

Description must begin with a noun, such as "Manufacturer of" or "Company providing", followed by an outline of primary product or service offerings.

It makes sense to include distinguishing information such as industries or geographic areas served.

Maximum 140 characters.

Do not repeat category information, since it is shown as structural path anyway.